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Dindo Danao
Media Release

New call center firm targets 5,000 jobs in three years

A call center services provider has recently opened in the Philippines with a goal of employing 5,000 individuals over the next three years for its inbound and outbound campaigns using a successful home-based model.

Callworkz, the new call center solutions provider based in Metro Manila, said it aims to help the Philippines achieve its goal of generating more than 1 million jobs in the thriving business process outsourcing (BPO) sector by 2010.

"We plan to grow to 5,000 seats in three years translating to around US$120 million in revenues," said Callworkz CEO Brian Silverman. "We hope to contribute to the economic livelihood of many Filipinos."

Callworkz provides services for the outsourcing needs of international companies through a home-based model that allows call center agents to work from their homes in the Philippines.

FFD Ventures, a corporate client based in Atlanta, Georgia, said Callworkz allows its operation to utilize the most innovative technologies. FFD Ventures has 60 agents working from their homes throughout the Philippines to run and manage its inbound and outbound campaigns.

"With Callworkz, we continue to get tremendous results while knowing that our agents are enjoying the quality of life they deserve,” said David Johnson, proprietor of FFD Ventures.

Silverman said Callworkz is different from other BPO companies in the sense that it combines profitability with social responsibility, on equal footing.

"While we initially will be focusing in Metro Manila, as we expand we will continue our job creation and social responsibility programs throughout the country, capitalizing on newer and innovative technologies," he said.

He said the company intends to alter the traditional employer-employee relationship in the Philippines, by giving their call center agents an opportunity to be both employees and owners at the same time.

This is possible by a home-based business model that focuses entirely on the differentiation of the agents, with only the best agents to be hired by Callworkz.

Qualified agents can expect attractive compensation/incentive packages, including highly competitive salaries, bi-annual performance bonuses, and aggressive stock option ownership program for all employees sharing in the profitability of Callworkz, he said.

"Our uniqueness and our combination of compensation-based programs, equity ownership and social responsibility will guarantee the attraction and retention of only the best agents," Silverman said. "This in turn will promote satisfaction of our clients ensuring their loyalty and growth further adding to the profitability of Callworkz.”

Silverman said he expects Callworkz to contribute to the continued growth of the Philippine BPO industry. According to the Business Processing Association of the Philippines (BPAP), the industry grew by 40 percent year-on-year to about US$4.5 billion to US$5 billion in terms of revenues in 2007, employing more than 300,000 individuals, mostly in call centers.

This year, BPAP expects the local BPO industry to grow by another 40 percent to US$7 billion, which is within the government's target of expanding the sector to a US$10-billion industry, employing more than 1 million people by 2010.

Call centers transactions alone posted more than 50 percent growth to US$3.3 billion in 2007 from US$2.1 billion in 2006, will employment rising 24 percent to 198,000 agents from 160,000 a year ago, according to the Contact Center Association of the Philippines (CCAP).

These figures are in line with official economic data provided by the government. According to the National Income Accounts, exports of miscellaneous services, which include the revenues of call centers and other BPO companies, rose 23.1 percent to PhP227.33 billion at current prices in 2007 from PhP184.702 billion in 2006.

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